Sibu Mabena is a businesswoman and creative from South Africa, born on October 25, 1991. She established Duma Collective. She has a wealth of expertise in sponsorship, performance directing, street and social media marketing, and event production procurement.
The whole idea behind Mabena is to establish a creative haven for Africans. She performs backstage at some of the largest hip-hop events. In 2017, she decided to start her multimedia and public relations company, Duma Collective.
| Background Information | |
|---|---|
| Name: | Sibu Mabena |
| Born: | 25 October 1991 (age 32 years old) |
| Place of birth: | Johannesburg, Gauteng |
| Nationality: | South African |
| Parents: | Leah Madalane, Obbey Mabena |
| Education: | Political Sciences and International Relations |
| Alma mater: | University of Pretoria |
| Occupation: | Businesswoman, creative |
| Siblings: | Ntombi Mabena |
| Company: | Duma Collective |
Sibu Mabena Childhood and Early Life
Leah Madalane and Obbey Mabena welcomed Sibu Mabena into the world on October 25, 1991, in Johannesburg, Gauteng, South Africa. At birth, she weighed 2.56 kilograms. Her mother would pick her up from school by 5:00 PM, which would give her enough time to go to her friend’s dancing classes.
She competed in a German dance competition at the age of ten. She started choreographing shows for occasions and joined dance crews.
Sibu Mabena’s Education
Sibu graduated from the University of Pretoria with a bachelor’s degree in political science and international relations.
The Career of Sibu Mabena
As she completed her college studies, Sibu Mabena created Duma Collective. She has collaborated with well-known figures like Cassper Nyovest. Natasha Tshahane, Luthando Shosha, Reason, K.O., Solo & The BETR Gang, The Muffinz, Sne Mbatha, and DotCom are all managed by her agency.
Mabena began her career as a freelancer in the media and communication fields, using the money she earned from her part-time jobs to launch her company. There are currently 40 full-time employees at the company.
Mabena has contributed to numerous regional live events, including the Metro FM Awards, the South African Music Awards, and the South African Film and Television Awards.
Moreover, Sibu contributed to the MTV Base Africa Awards, South African Sports Awards, SAB Conference, Castle Lite Presents J Cole and Axecess Jozi, and GLO CAF Awards.
Her television credits include MTV Base Lip Sync Battle, Revlon’s Special Feeling TVC, and the 2017 AFCON TVC. Her company is proud to include MultiChoice, NBA Africa, Sasol, and DStv among its clientele.
In 2017, Mabena changed the name of Mbuduma Communications to Duma Collective. The Duma Collective brand is concentrated on creating and designing TV promos and advertisements. In addition, it manages PR and communication campaigns, marketing strategies, events, and digital and social media activations.
During the first year of the lockdown, her agency started to produce online events. Her company connects brands with their target audience through innovative communication. Every month, it gives 150 independent contractors more influence.
Since she was fifteen years old, Mabena has worked. She has established her network and reputation. Sibu Mabena started out as a freelancer, and her initial jobs included watching children during school breaks at the school’s aftercare and teaching them to dance.
She met a lot of brand managers and custodians through her dancing. She provided freelance services and event coordination to individuals. In 2018, she was listed among the Top 200 Young South Africans by The Mail & Guardian.
In 2023, Mabena took home the esteemed Inverroche Future Is Female Award. She signed a contract with M&N Brands, another agency. The USA and the Middle East are among Duma Collective’s clientele. 2010 saw the firm buy its first car.
Sibu Mabena Personal Life
Sibu Mabena has a younger brother and an elder sister, Ntombi Mabena, who is seventeen years older than her.
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