According to information provided to the Competition Commission’s media inquiry, efforts are underway to deter users from submitting deceptive content to YouTube.
This comes after local broadcasters expressed dissatisfaction about deepfakes created by AI that used their branding and had presenters pushing deceptive goods and services.
YouTube claims that while disclosing whether or not their content was produced using artificial intelligence has always been optional, it is currently considering penalizing users who post deceptive content.
According to YouTube’s Brandon Feldman, “We are also instituting a penalty system for lack of disclosure as well; we are currently actively working on this penalty system.” It’s a very new area that we are exploring based on our lessons learned as we begin to roll out these capabilities, but we are aware that there are some areas that we will be monitoring and that we will need to have a framework in place that allows for sanctions to make sure that bad actors are detected and that footage is not allowed. As an illustration, we launched a privacy complaint app flow for anyone who might fall prey to deepfakes.
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